In 2019, India ranked third globally in high-quality research in artificial intelligence (AI). And its adoption is only continuing to grow. AI is having an impact across sectors — healthcare, gaming, education and even governance. In this path, the latest field to apply AI to practice is UI UX design. Whether it is automating the mundane non-design tasks or designing an AI virtual assistant, a UI UX designer job is getting more exciting with AI.
This can happen in two ways:
- User experience (UX) can augment the delivery of artificial intelligence by making interfaces — websites, mobile apps and other device user interface (UI) — more intuitive for AI.
- AI can augment UI UX designer jobs with automation, research assistance and personalised recommendations.
In this article, we’ll discuss the second way. We will explore how the AI-powered UI/UX design will shape the future of the industry and what you can do to stay on top.
UI UX Designer Job: The Effect of Artificial Intelligence
At its core, AI seeks to make machines behave like humans — intelligently. Before you think of giving humanoid robots feelings, think of Netflix recommendations, facial recognition, self-driving cars, personal assistant applications, etc. Here are a few ways in which AI makes a difference today:
- Automating mechanical tasks at great speeds
- Processing huge sets of data to glean insights
- Analysing large sets of data to customise user experiences
- Simulating cognitive processes to enable decision-making
Each of these can be applied to user experience design too.
How AI is Changing UI/UX Jobs
As far back as in 2016, the web design platform, Wix unveiled their artificial design intelligence tool, which builds websites for you. Today, as more and more experiences are getting digitised for the post-pandemic world, UI/UX design is rapidly gaining popularity. Given the acute shortage of qualified UI/UX designers and the increase in demand, AI is becoming an important asset. Let’s see some of the ways in which AI is changing the UI UX designer job.
#1 AI automates parts of the UI UX design process
AI-based automation can help reduce repetitive UI/UX design tasks. This could mean translating design sketches into code automatically — like some low-code platforms are able to convert wireframes into code. This can help in many ways:
- Faster mockups: Designers will be able to give shape to their ideas faster with AI-powered prototyping.
- Fewer errors: When repetitive tasks are automated, AI helps maintain consistency across the platform and reduce errors of human oversight.
- Build large-scale products: With repeatable modules/templates, AI ensures large complex products don’t take proportionate time.
- Test new ideas: Without the significant investment of time or money, organisations will be able to test ideas in the market.
#2 AI makes UI UX design more customer-centric
If there is one thing that is absolutely non-negotiable in UX design, it is customer-centricity. Understanding the users needs and delivering experiences that delight them is the primary responsibility of any UI UX designer job. AI can help achieve this in some simple and some complex ways:
- Analyse data quicker: Even if 100 users visit 10 pages each on your website, that can amount to tens of thousands of data points. AI can help analyse each point and identify trends.
- Dynamic testing: An AI engine can dynamically A/B test certain aspects of the user experience based on specific user characteristics.
- Hyper-personalisation. AI can deliver millions of permutations and combinations of personalised options to the customer — just like Netflix, Google and Facebook are already doing.
#3 AI augments the UI UX design industry
Contrary to the concern that AI will steal UI/UX jobs, designers are starting to view it as a companion in the design process. In fact, there has been a sharp rise in demand for designers, even as AI-enabled design tools are gaining popularity. Far from being replaced, UI/UX designers are discovering that the scope for improving design quality increases when other tasks are automated, leading to better and sophisticated designs. Some ways in which AI can help UX processes are:
- Optimising choices: Research shows that when there are more options, customers take longer to decide. Based on the user’s past behaviour, AI can shortlist options, enabling a better user experience.
- Predictive UX: Just like how websites show popups when a customer is scrolling out of the page, in the future, AI can help predict user behaviour and present intuitive user experiences.
Instead of worrying about the alignment of pixels on an interface, UX designers are free to spend more time interacting with users, identifying challenges in their experience, testing adventurous solutions and furthering the industry as a whole.
Learn UI/UX Design for the AI-powered Design Era
Gartner predicts that ‘UX Research Renaissance’ and ‘Design Ops’ are two design trends for 2020. This shows that as more and more low-level tasks get automated, designers will do high-value tasks that enable the next generation of human-computer interaction. Being able to compete in an AI-powered design environment will depend on how well you learn UI UX design principles and tools. If you’re sorted there, you will simply need to adapt to the superpowers that AI endows.
Getting started on the UI/UX Design Career Track at Springboard only needs you to have a bachelor’s degree and an eye for design. During the program, you’ll get an industry-ready curriculum, hands-on projects, 1:1 mentorship with design experts and personal career coaching. And of course, a job guarantee.