You’ve got empathy for users; you are people-oriented, have a knack for visual design, crazy for fonts and colours, and are curious about how things work. Boom! You would definitely rock as a UI/UX designer. You’ve been hearing a lot about UI/UX designer job title but what’s not totally clear is UI/UX designer job description – What does a UI UX designer do really and how to become one? So, to all our aspiring UI/UX designers, we’ve decided to devote a whole post on who is a UI/UX designer, what does a UI UX designer do and how to make a career progression as a UI/UX designer.
UI/UX Designer Job Description: Understanding the Roles and Responsibilities
Let’s first understand who are UI/UX designers.
Who is a UI/UX designer?
As a quick preface: you’ve probably heard the two terms UI designer and UX designer used together frequently. The two definitely go together as all computing digital products such as mobile apps, websites, and software programs require work in both UI and UX design to be easy-to-use for end-users. The UI/UX designer job title is a little ambiguous because the boundary between UI and UX is fairly blurred and organisations are looking to find individuals with a blend of UI/UX skills. UI/UX designers are unicorns who focus on both the visual aspects of the product and also on the conceptual aspects of the user-experience design process. UI/UX designers bring life to a product or a service by ensuring that it is aesthetically appealing, user-friendly, and easily accessible.
Research by Invisionapp found that 66% of UX designer job postings require UI design skills. Let’s take a look at one of the recent UI/UX designer job posting on Indeed.com, the job description clearly mentions that a candidate needs to have UX expertise along with UI design skills to apply for the job. Today organisations are looking for that desiderate UI/UX designer combo with both UI/UX skills under their belts.
UI/UX Designer Job Description: What Does a UI/UX Designer Do?
Let’s take a simple restaurant analogy to understand what a UI/UX designer does. A UI/UX designer is involved in every step of the restaurant setup process, right from choosing the dining tables, chairs, utensils, and décor (UI function) to everything from service, quality of food, music, lighting, and ambience (UX function).
A UI/UX designer is the delegate between the organisation and its customers who represent the organisation’s ability to innovate. A UI/UX designer performs both UI and UX functions to define the success of a product by making it useful and beautiful. An aesthetically appealing food delivery app might be very difficult to use (say it requires 12 steps to order food) and functional design for the app might not look appealing. Therefore, a good UI/UX designer strikes the perfect balance between both UI and UX by understanding the usability for end-users, the business context, and the expectations of various stakeholders. They are responsible for creating user interfaces that meet user requirements and also offer an intuitive and user-friendly experience. They design the interface that a user sees, and also research on how the design needs to be structured using various UX design techniques. It is the responsibility of a UI/UX designer to ensure that the product they build is easy to use and navigate through. Therefore, a UI/UX designer talks both in terms of interfaces and experiences and is responsible for –
- Planning look and feel of each page or screen before it’s built
- The overall aesthetic appeal and experience of using the product
- How a product is laid out?
- How does a product feel?
- How easily a user moves from one step to another in navigating through the product?
- How does a user interact with the product?
A UI/UX designer is also responsible for continuous monitoring and conducting multiple surveys/studies to understand user pain points, backgrounds, and motivations. They also collaborate with other members of the team to come up with novel designs that are on par with the specifications of the product. For instance, a UI/UX designer may work in collaboration with the customer success department to find out the customer pain points and identify gaps in the design.
UI/UX Designer Responsibilities
- Collaborate with engineers and product managers to gather user requirements.
- Use various ideation methods like brainstorming to solve the user’s needs to add value to the company.
- Explore various design approaches to solve specific user problems.
- Showcase design ideas through sitemaps, storyboards, and process flows.
- Implement the latest design innovations to ensure that the product is in accordance with the cutting-edge technology.
- Define user task flows and interaction models.
- Create a cohesive style guide to ensure consistent design language is followed across the product.
- Conduct user research
- Create user personas
- Conduct customer and competitor analysis.
- Create prototypes, wireframes, and mock-ups to demonstrate the functioning and layout of the product.
- Optimises UI designs and tests for intuitiveness and user-centeredness.
- Conduct usability testing to identify gaps in design and see if they can be further improved.
UI/UX Designer Salary in India
According to Glassdoor, the average salary for UI/UX designers in India ranges from 7 lakhs per annum to 16 lakhs per annum. The below image is just a snapshot from Glassdoor and a UI/UX designer salary may fall above or below these figures based on the location, experience, and the diverse UI/UX skills you have under your belt. As UI/UX designer is a hybrid job role in the design industry, you can definitely expect to be paid more with increasing experience and arming yourself with additional skills in diverse UI/UX tools.
UI/UX Designer Salaries at Top Tech Companies
How to Become a UI/UX Designer?
Many people are of the misconception that they need to know to code or should hail from a computer science background to become a UI/UX designer. However, that’s not true. As a UI/UX designer, you will be required to learn a lot of the design trends, learn the principles of user perception, cognition, and visual design, understand market trends on data, innovation, and business, understand the theories and rules behind good UI, learn to talk from a user’s point of view and make friendship with tools like Sketch, Balsamiq, Invision, Adobe XD, Figma, and more. Follow our 7-step guide you need to become a UI/UX Designer.
How can I get my foot in the door of UI/UX design?
According to LinkedIn, UX design is the fifth most in-demand skill for 2020. At the time of this writing, there are close to 12000 UI UX designer jobs worldwide waiting for you at any given time and the demand is expected to grow over the next decade as the need for digital products continues to advance. The demand for UI/UX designer combo is on the rise and not going anywhere anytime soon as organisations strive hard to find unicorns who can help them improve end-user experience related to web and visual design.
Pursuing a career as a UI/UX designer can be challenging but is definitely possible with a full-fledged upskilling program. Springboard offers a comprehensive UI/UX design career track program to help individuals learn the fundamental skills of UI and then learn how to combine them with the essentials of UX design to build a fantastic product. Springboard’s UI/UX design online program focuses on a more practical approach of learning concepts such as drawing wireframes, conducting user research, and creating user personas. Ideally, you’ll build a UI UX designer portfolio as part of this course that you can show to employers to reflect your UI/UX design skills and achievements. There is a popular Chinese proverb that says, “The best time to plant a tree was 20 years ago. The second best is now.” Do not hesitate. Do not let UI/UX design intimidate you. The best time to act is now and upskill to launch a dream career as a UI/UX designer.